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About GCI Outdoor, Inc.
"Why isn't there a chair for this?"
It was from this simple question that the hillside adjustable Everywhere Chair® and GCI Outdoor™ were born. |
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From that point on, we've
been going strong and taking the outdoor industry by storm.
With extensive engineering and marketing sales experience behind
us, we are continuously creating and exploring better outdoor
products.
No competition can offer the comfort engineered by GCI Outdoor™. |
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Dan Grace and Jeff Polke,
GCI Outdoor™ Founders |
What's New
in 2008?
GCI Outdoor, Inc. debuts the
re-branding of their company effective January 1, 2008.
The new look will incorporate a new identity, with a new logo,
refreshed product designs, new product catalog, new product
packaging, and a new website. This re-brand represents a
significant milestone in the company's history and further
signifies the company's evolution in the outdoor industry.
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For the past 10 years, GCI
Outdoor™ has taken pride in making the most innovative and
comfortable outdoor products. GCI Outdoor™ knew it was
time to take their identity to the next level. So they
started with the company logo. GCI Outdoor™ wanted to make
an impact on its customers while successfully expressing the
nature of their business. They wanted a logo that built a
positive, strong, and long-lasting impression on the existing
and prospective customers. GCI Outdoor™ wanted a person to
think of their company the very moment they viewed their logo.
The new logo design will define GCI Outdoor™ brand for years to
come. |
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The next step was the
re-fresh of the product line. GCI Outdoor™ took their
existing products and gave them a new look with new fabric
designs and new added features. Some of the new features
include a lumbar support, a beverage holder, and new storage
pockets. GCI Outdoor™ then took the new logo and refreshed
products and created a new product catalog and product packaging
for their product line. We Re-Defined Ourselves!
It's All New! |
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